Sms Games

Understanding of SMS marketing

Introduction

Short Message Service (SMS) is a wireless service available on digital mobile networks. It allows transmission of text messages between mobile phones and other systems such as electronic mail, paging and voicemail. Up to 160 characters can be sent and received by the message system of the network operator for the mobile phone (Gustafsson & Lenman 2007).

SMS is essentially similar to paging. Paging is the process of a message, which consists of several figures generally a telephone number that the user is then expected to call for an appointment with a one-way digital pager. A pager (sometimes called a beeper) is a simple personal telecommunications device for short messages. A one-way digital pager can receive a message (paging) composed of figures, usually a phone number that the user is then expected to appeal. Although the pager requires paging to be active and scope, SMS does not require the mobile phone to be active within the range, for they shall be held for a number of days until the phone is active and within range. SMS messages are transmitted in the same cell or to anyone with roaming capability. They can also be sent to digital phones from a website with a PC-Link or a digital phone to another. In addition to the SMS gateway is a website that allows the user to input a text message to someone within the cell served by that gateway or acts as an international gateway for users with roaming capability.

The SMS is a store and forward service. In other words, short messages are not sent directly from sender to recipient, but via an SMS center. There is therefore a need for a network operator. Each mobile telephone network that supports SMS has one or more messaging centers to handle and manage short messages.

The SMS features confirmation of message delivery. This means that, unlike users of e-mailing is not enough to send a short message and trust and hope that he delivered. Instead of sending the short message can receive a message informing them back if the short message was delivered or not.

short messages can be sent and received simultaneously with GSM (Global System for Mobile Communications) voice, data and fax calls. This is possible because whereas voice, data and fax calls take over a radio channel dedicated to the duration of the call, short messages travel beyond the station using the signaling pathway. Thus, users of SMS rarely, if ever, get a busy signal or committed as they may do so during periods of peak network usage (SPG Media Group PLC 2008).

In the same study above the means of sending multiple short messages are available. concatenation SMS (short message put several together) and SMS compression have been defined and integrated in the GSM SMS standards.

The establishment of standard protocols such as SIM card (a small device like smart card that has details from mobile subscriber, including the public telephone number and the number required by the network to recognize and authenticate the subscriber), Application Toolkit and Wireless Application Protocol (WAP) contribute to an increased use of messaging by providing a standard service development and deployment environment for application developers and partners to business. These protocols also allow easier for users to respond to access email and other services through custom menus on the phone. Although these protocols are a means to an end and not new messaging destinations or services, they are likely to lead to an uplift of 10-15% of the total SMS volumes (SPG Media Group PLC, 2008). Some companies could achieve more success if the management of SMS marketing process successfully.

Today, for example, using SMS, MMS, e-mail, instant messaging (IM), voicemail, and so on.